23. 10. 2013
Cassina opens its first monobrand store in Beijing at Furniture Mall North Easy Home
Cassina opens its first monobrand store in Beijing in an exclusive partnership with the renowned designer and interior decorator Mr. Li Wanli, from Beijing Yingfalishi Ltd. Co.
The 270m2 space is located at the high-end Furniture Mall North Easy Home which hosts the most important international furniture brands in a welcoming atmosphere.
The elegant grey tones of the showroom walls, the wooden dividing screens and the oak stave flooring create a neutral and warm backdrop for the variety of Cassina products which dialogue harmoniously in various domestic environments, from the living room and dining area to the bedroom. Here the most renowned Italian and international architects and designers such as Philippe Starck, Mario Bellini, Rodolfo Dordoni, Piero Lissoni, Luca Nichetto and Vico Magistretti, are represented.
During the showroom’s opening event the legendary Veliero bookcase by Franco Albini will be mounted by an expert craftsman from the Cassina factory. Designed in 1940, the Veliero bookcase is a visionary project with radical experimental roots. It is a bold challenge to the notions of balance and statics which has been brought back to life and made functional and stable thanks to the complex technological research carried out by Cassina in collaboration with the Franco Albini Foundation, design historians and marine and civil engineering experts.