Cassina opens its third directy owned store in Italy at the news Scalo Milano City Style centre

Cassina has opened its third direct store in Italy after the historical showrooms in Milano and Meda. The 450m2 space is located in the vast area dedicated to design at Scalo Milano City Style, a new generation shopping district, with the aim of reaching a wider public with contemporary taste, passionate about high quality products.

Cassina Scalo Milano has been designed with the In-store Philosophy 3 concept, a new phase of Cassina’s coordinated image by the brand’s Art Director Patricia Urquiola.

The opening is part of an important retail expansion strategy which foresees three new directly owned stores this year (Scalo Milano, Shanghai and Madrid), as well as a second store in Paris at the beginning of next year.