26. 09. 2013
Cassina presents SimonCollezione at its historical showroom in Milan.
Cassina presents SimonCollezione at its showroom in Milan: architect Tobia Scarpa, Art Historian Philippe Daverio and Design Historian and Critic Alberto Bassi participated at the presentation to emphasize the cultural importance and heritage of the acquisition of this historic Italian brand. A story told of two industrial companies, part of the origins of Italian design, and two pioneering entrepreneurs, united today by an experimental character and the expression of the relationship between culture and production. The SimonCollezione products, integrated in the Cassina I Contemporanei Collection, bring together renowned names like Carlo Scarpa, Marcel Breuer and Kazuhide Takahama, and are now on display at the Cassina showroom in via Durini in Milan.