1. 12. 2015
Great masters for the little ones Baby Utrecht, for a family celebration
This Holiday Season Cassina presents the Baby Utrecht armchair for the smaller family members.
The iconic Utrecht armchair, designed in 1935 by the architect Gerrit T. Rietveld and produced exclusively by Cassina since 1988, has been proposed for the holiday season in a 30% smaller version, result of the work carried out in close collaboration with the heirs of the Dutch master.
The Baby Utrecht, which conserves the same characteristics as the original armchair such as the visible white stitching, has been ergonomically adapted for children from approximately 3 to 8 years old.
This new interpretation is available in an easy to wash yellow, red and blue faux leather, the ‘pure’ colours typical of the neoplasticism movement and present in many of Rietveld’s projects, as well as two types of red fabric.
Baby Utrecht is available at the best Cassina dealers worldwide from November 2015.
Take away design as a gift idea
In addition to the Baby Utrecht, Cassina offers to its dealers a series of small objects for their holiday window displays including the miniature models from the LC Collection (Le Corbusier, Jeanneret, Perriand) and the Réaction Poétique accessories by Jaime Hayon: take away gift ideas that can be easily transported in their specially designed boxes.
Baby Utrecht, kick off for the C90 celebrations, 2016-2017
The Baby Utrecht armchair is the first proposal of a more ample package of products that Cassina will present in the new year as a preview of the preparations for the company’s extensive 90th anniversary celebration programme (1927-2017).