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Cassina partners with LuisaViaRoma
Cassina enters the world of fashion, confirming its lifestyle approach, with a curated selection of products for one of Italy's leading multi-brand luxury e-tailers LUISAVIAROMA.COM.
The collaboration with LuisaViaRoma is primarily based on shared values, including excellence and avant-gardism, and aims at reaching customers all over the world who are looking for high quality products to create unique and eclectic atmospheres.
The proposal brings together a series of small and medium sized items, including some of the collection's most loved icons such as the Red and Blue chair by Gerrit T. Rietveld and the Tabouret Méribel and Tabouret Berger stools by Charlotte Perriand, as well as a selection of accessories, from the Réaction Poétique collection by Jaime Hayon to Le Corbusier's Service Prunier and Collection Chandigarh tableware produced in collaboration with Ginori 1735.
To complete the offer, Karakter, the Danish brand that collaborates with Cassina thanks to its shared passion for contemporary design and expertise in reissuing the classics, proposes a wide selection of accessories and lighting in a dedicated section.
This collaboration is part of a broader project in which Cassina is protagonist of a curated selection of e-tailers and that has the aim of making its collection more accessible to a target that is passionate about luxury worldwide.