For the first edition of the Salone del Mobile Riyadh, Cassina brings three emblematic products to Saudi Arabia in an exhibition that embodies the creative strength of Made in Italy design. Within a striking installation designed by the Milan-based studio Giò Forma, the brand presents the Utrecht armchair by Gerrit Thomas Rietveld, defined by the renowned juxtaposition of orthogonal elements; the Dudet armchair, a contemporary icon by Patricia Urquiola; and the Soriana armchair by Afra and Tobia Scarpa in a limited denim edition.

This initiative represents a first step in the brand’s development in the Saudi capital, ahead of the opening of the Cassina Store Riyadh scheduled for 2026.