CASSINA OPENS ITS WORLD’S LARGEST STORE IN LOS ANGELES
Cassina opens its largest store in the world in Los Angeles, in partnership with DIVA Group. In the heart of Beverly Hills, along North Robertson Boulevard, the store covers an area of approximately 13,000 square feet and is immediately recognisable thanks to the giant logo on the building’s facade. The space, distributed over two floors, presents the best of Cassina's creations, highlighting its values of authenticity, quality, innovation and manufacturing excellence that have always distinguished the company.
A decisive milestone in the company's journey, the Cassina Store Los Angeles has been designed to feel like home with living, dining, sleeping and outdoor areas. The interior of the store, curated by Art Director Patricia Urquiola, perfectly reflects the brand’s visual language: materials such as the wood of the boiserie panels warm-up the environment, while the colour palette, from petroleum to terracotta, golden yellow and burgundy, harmoniously enhances the furnishings. The store features the company’s most innovative products combined with its timeless icons to create complete, warm and inviting atmospheres, fully embracing ‘The Cassina Perspective’ philosophy.