19. 09. 2019
Cassina London launches ‘The Cassina Perspective’ Warm and welcoming home environments in its newly renovated and expanded space in the Brompton Design District
London Design Festival: 14th – 22nd September, 2019
During the London Design Festival, Cassina London, in the heart of Brompton Design District, officially launches its showroom extension and renovation. Now doubled in size, the two floors have been extended to cover 700m2. On the main ground floor a brand-new conservatory area provides a spacious light-filled setting where talks and events will be held throughout the year.
Located in a Grade II listed building, the mansion block is Edwardian in style with Portland stone frontage at street level and red brick above. At the north end of Brompton Road, the Cassina showroom forms part of the prestigious design and cultural destination, just a few minutes’ walk from the Victoria and Albert Museum.
A philosophy. A concept. A new catalogue. All driven by Cassina’s perspective on avant-gardism, authenticity, design excellence and the combination of technological capability with skilled handcraftsmanship. This new concept, presented during the 2019 Milan Design Week under the impulse of Luca Fuso, CEO of Cassina, offers a complete and contemporary experience.
Cassina proposes an ample and detailed collection for the home that harmoniously brings together the company’s innovative furniture designs with its highly desired Modern icons to create complete and, above all, welcoming atmospheres that dialogue according to a unique design code based on excellence.
‘The Cassina Perspective’ is immediately recognisable from the store windows which have been transformed with a striking blue perspectival grid: like in an architect’s note pad, it features the new 2019 Collection launched for the first time in the UK.
The showroom’s interior is inspired by the homes photographed for the new 2019 catalogues. Referencing this, living and dining areas with wooden panelling have been recreated throughout. These environments are further enhanced and completed by the new Cassina lighting and accessory collections that are available for purchase through the store, just like the fine contemporary art selection.