The forms that have contributed to the evolution of design from the '50s until today live on in the collection I Contemporanei, in which the exclusive pieces made in Meda discover multiple expressions and variations within different living contexts. The comfortable shapes, essential and surprisingly innovative, express an accomplished balance between tradition and modernity, and above all the dialogue that Cassina has established over the years with the greatest architects and designers on the international scene, involving them in the creation of the new icons of contemporary life. Each piece testifies the journey of an intuitive and forward-looking company, the first to usher in the era of industrial design in Italy, marking the transition from manual to serial production. A company that, with its pioneering attitude, has always been ahead of its time and deeply sensitive to understanding and interpreting changes in time, and with them the mutable pace of spaces, lifestyles and market expectations.
The values of authenticity, excellence, avant-gardism and culture are proudly encapsulated in the MedaMade logo, a symbol of the alliance between high-quality craftsmanship and industrial capacity, as well as the unmistakable trademark of Cassina design’s uniqueness and ease of recognition.