A reflection on the future of Cassina without losing sight of its past
Cassina presented the 2016 Collection on a 900m² stand, designed by Patricia Urquiola, the brand’s Art Director, and inspired by the Rietveld Pavilion, a temporary exhibition structure designed in 1955 in the Netherlands and subsequently rebuilt in the sculpture garden of the Kröller-Müller Museum. With its minimalist and instantly recognisable design this modern building reflects Cassina’s contemporary outlook. The similarity between the temporality and functionality of these two architectures is evident and clearly highlighted in a video projected throughout the stand to illustrate the spirit of both projects through interviews and time-lapse excerpts. The intrinsic relationship between architecture and interior design has always been an important part of Cassina’s history, from the exclusive production of the works of great modernist architects to the architectural construction behind complex design projects. These values form the central hub around which the brand still continues to develop its projects today.
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