A reflection on the future of Cassina without losing sight of its past
Cassina presented the 2016 Collection on a 900m² stand, designed by Patricia Urquiola, the brand’s Art Director, and inspired by the Rietveld Pavilion,
a temporary exhibition structure designed in 1955 in the Netherlands and subsequently rebuilt in the sculpture garden of the Kröller-Müller Museum. With
its minimalist and instantly recognisable design this modern building reflects Cassina’s contemporary outlook. The similarity between the temporality and
functionality of these two architectures is evident and clearly highlighted in a video projected throughout the stand to illustrate the spirit of both
projects through interviews and time-lapse excerpts. The intrinsic relationship between architecture and interior design has always been an important part
of Cassina’s history, from the exclusive production of the works of great modernist architects to the architectural construction behind complex design
projects. These values form the central hub around which the brand still continues to develop its projects today.
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