Cassina participates for the first time at Design Shanghai, strengthening the brand’s presence in China where, over the past two years, it has opened two mono-brand stores respectively in Beijing and Shanghai.
The Chinese market is becoming increasingly important for Cassina, particularly due to the new high-end consumer interested in quality and authentic contemporary design.
In a stand designed by Patricia Urquiola and inspired by the Rietveld Pavilion, a temporary structure constructed in Holland in 1955, an inviting home environment has been recreated. The pieces on show include the 2015 Collection (the Scighera sofa by Piero Lissoni, the Cab Lounge armchair by Mario Bellini, the Lady armchair by Marco Zanuso, the Réaction Poétique accessory collection by Jaime Hayon) mixed together with Cassina classics (the MyWorld sofa by Philippe Starck, the Veliero and Infinito bookshelves by Franco Albini, the LC4 chaise-longue by Le Corbusier, Jeanneret, Perriand), and a preview of four products from the just-launched MutAzioni project (the Wink chaise-longue, the Doge table, the Utrecht armchair and Black Red and Blue chair).
MutAzioni (Mutations), the first step of the C90 programme to celebrate Cassina’s 90th anniversary in 2017, is a reflection on the brand’s history and an opportunity to cast a contemporary eye on a total of 9 design icons taken from 90 years of history. These icons, that have marked the evolution of Cassina and contemporary design in general, are all models that have never been previously revised or transformed with the attitude of continuous improvement adopted by Cassina to keep its projects actual and fresh. By rediscovering and reinforcing the identity of these models, the MutAzioni project underlines the continuous need to adapt to the evolving environment in which we live.
Patricia Urquiola will be on the Cassina stand on the 9th of March at 14.30 to host a design talk. She will also participate at the AD Forum on the 10th of March at 15.00 and be guest of honour at a private event in collaboration with Kvadrat where Cassina pieces will be previewed with Kvadrat/Raf Simons fabrics.
Cassina: Shanghai Exhibition Centre, Contemporary Hall, Stand CG-150.
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