On the 15th of March Cassina inaugurated a second directly owned store in Paris.
Situated in the Marais, the 230m2 space has been developed in a historical 17th Century building.
Cassina Rive-Droite has been designed by Art Director Patricia Urquiola with the In-Store Philosophy 3 concept, a new retail experience to communicate the brand in-store.
Here particular attention has been made to create dialogue between the brand’s icons through warm and inviting living environments.
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