CASSINA RIVE-DROITE: a second directly owned store opens in Paris

On the 15th of March Cassina inaugurated a second directly owned store in Paris.

Situated in the Marais, the 230m2 space has been developed in a historical 17th Century building.

Cassina Rive-Droite has been designed by Art Director Patricia Urquiola with the In-Store Philosophy 3 concept, a new retail experience to communicate the brand in-store.

Here particular attention has been made to create dialogue between the brand’s icons through warm and inviting living environments.