Cassina Rive Gauche presents 'The Cassina Perspective' with a new project by Patricia Urquiola for the historical store in Paris

Paris Design Week: from the 5th to the 14th of September, 2019


Cassina, the first Italian brand to have two directly owned showrooms in Paris, transforms its flagship store on Boulevard Saint-Germain with a project by art director Patricia Urquiola.

The store, characterised by large windows, has been in this location for almost twenty years and has always been a point of reference for the design sector on an international level.

The new project completely encompasses ‘The Cassina Perspective’, the new concept led by CEO Luca Fuso which promotes a complete and contemporary sales experience.

In fact, Cassina offers a wide range of configurations for the home where innovative products and Modern icons come together to create complete and welcoming environments, dialoguing according to a unique design code based on excellence.

For Paris Design Week the 2019 collection is presented for the first time in Paris. The interiors of the showroom are inspired by the houses photographed for the new 2019 catalogue, these living and dining areas feature wooden panelling and are enhanced by a complete offer, from carpets to lighting, to create warm environments.