Cassina, when design becomes art: Milan

Cassina, quando il design diventa arte: Milano
Cassina continues to promote the cultural values of furniture and is proud to announce its collaboration with the Triennale Design Museum and Fragile at the Biblioteca di Santa Maria Incoronata during the Salone del Mobile.
The Syndrome of Influence.
Triennale Design Museum, Milan. 6th April 2013 – 23rd February 2014.
The sixth edition of the Triennale Design Museum is dedicated to the aptitude of Italian design, its capacity to assimilate and the curiosity and desire to confront itself with other languages and cultures in order to develop new projects.
An extraordinary anomaly is an installation designed by Mario Bellini: a 3m2 cube stacked full of 30 abstract white LC2 armchairs by Le Corbusier, Pierre Jeanneret, Charlotte Perriand recounts the farsighted productive strategy of Cassina when in 1964 it acquired the exclusive worldwide rights to produce and distribute these modern masterpieces. Mario Bellini emphasizes the modernity of Le Corbusier and the coauthors’ new creativity, starting from the ideological strength of the original design and applying it as a constant representation of the Italian manufacturing process. An anomaly transformed in success which continues throughout the history and future of the brand. Small models of iconic products such as the Cab chair (Mario Bellini), I Feltri armchair (Gaetano Pesce), the Maralunga sofa (Vico Magistretti) and the Privè sofa (Philippe Starck) refer to the milestones of the Cassina production that instinctively follow Le Corbusier’s great intuition.