Cassina explores the concept of identity with a special installation featuring the newly launched Gender armchair by Patricia Urquiola, alongside a photography exhibition entitled “Exactitudes®” by the Dutch artists Ari Versluis and Ellie Uyttenbroek.Gender, an ever-changing armchair that freely crosses traditional male/ female barriers.The name of the Gender armchair derives from its changing identity based on a series of chromatic and material combinations. The armchair is dressed in layers, with textures and colours that meet and contrast to adapt to its surrounding environment. Its identity therefore varies: it can be sober or bold, strong or delicate, and depends on its relation with its surroundings.Exactitudes®: apparent contradiction between individuality and uniformity. The concept of identity is further explored in the “Exactitudes®” exhibition by photographer Ari Versluis and profiler Ellie Uyttenbroek showcased on the first floor of the store and in the main window.Inspired by a shared interest in the striking dress codes of various social groups, the duo commenced this visual project in 1994. Exactitudes®, a contraction of exact and attitude, systematically documents numerous identities from Rotterdam’s heterogeneous, multicultural street scene as well as from a range of international cities. By registering their subjects in an identical framework, they provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity.The exhibition, which will remain on show until Sunday 9th of October during Frieze Art Fair, features the artworks: the Bears (London 2008), the Fluffies (Limburg 2009), What’s up G (Rotterdam – Berlin 2013), Anna Zaranina (Saint Petersburg 2013), Omen (Amsterdam 2014) and Farmcore (Amsterdam 2015).
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