“This Will Be The Place”: a book that explores contemporary social behaviour
and its possible impact on the future of interiors.

Presented in Shanghai and Beijing during a series of design talks with architect Zhao Yang.

A pioneering book for Cassina’s anniversary.

For its 90th anniversary Cassina presents the monograph “This Will Be The Place”, edited by Felix Burrichter, editor, creative director, and founder of PIN–UP magazine in New York, and published by Rizzoli. In the first part of the book, five figures from the worlds of architecture and design share their thoughts about how anthropological and sociological aspects of life could change our living habits. The second part of the book takes a defiantly visual approach and converts the ideas discovered in the interviews into five photographic scenarios featuring Cassina furniture in possible home environments.

A selection of the book’s images are on show at the Cassina Shanghai Showroom and at the newly opened 350m2 mono-brand store just opened in Beijing with the local partner Classic Living.


Back To The Roots, Zhao Yang: a natural habitat where rural meets urban.

During the design talks, Chinese architect Zhao Yang expressed his idea on the rediscovery of rural vernacular and a return to nature as a response to the uprooting of traditions in a society where identity has been lost due to the concretization of urban centres.

He believes that only by respecting tradition and a sense of place can we ensure ourselves a viable future. However he is not nostalgic in his approach, to think about the future one must have a keen understanding of the past.

The interiors photographed in the Back To the Roots section of the book are in the natural light of a house designed by Arno Brandlhuber in Scopello, Sicily.