11. 04. 2016
The work of the designer, like the work of an artist.
Origins of the Future is a reflection on the future of Cassina. In the lead up to its 90th anniversary which will be celebrated in 2017, the company is looking ahead to construct the next 90 years of design culture and heritage.
For the Fuorisalone 2016, the Cassina Showroom Milano takes inspiration from an art gallery with a pure, neutral, installation by Patricia Urquiola.
Back-lighted panels feature pastel shades, inspirational colours, to give the impression of movement. This futuristic print is the backdrop for the showroom’s window display.
At the centre of the store single pieces exhibited on aluminium platforms in a range of intense colours, green, turquoise, orange, red, can be contemplated by the visitor.
Because the work of the designer is like the work of an artist. Creative. Stimulating. Complex. Multifaceted.
The products on show include the 2016 Collection, as well as models from the MutAzioni project, the first step of Cassina’s 90th anniversary programme.