23. 10. 2017
Cassina’s historical HQ renewed with a project by Patricia Urquiola.
Investment in the local territory to improve and develop the brand’s headquarters.
Cassina celebrates its 90th anniversary with its employees with a renovation project of the historical headquarters in Meda by architect Patricia Urquiola.
The Brianza area has always been an important centre for furniture production, sales and management of the Cassina brand, mainly due to the fact that this long established furniture area offers interesting potentiality for growth and development thanks to the specific competences which are rooted here.
Patricia Urquiola, Cassina Art Director, wanted to give value to the industrial character of the site, inaugurated at the beginning of the 1940s, restoring the entrance courtyard, creating a representative welcome area and developing new communal areas.
The objective was to allow the true essence of the headquarters to transpire bringing it back to life in its purest form.
Stylistic details and the use of colour particularly characterise the project, for example, with the use of perforated aluminium panels to create new forms and a contemporary air.
The Refuge Tonneau: a true masterpiece that unites functionality and beauty in a minimal space.
Cassina’s DNA is characterised by the cultural diffusion of the works by the architects and designers of its collections. In the company’s refreshments area the Refuge Tonneau has been installed, this is the only authentic reproduction ever to be produced of this futuristic mobile shelter designed by Charlotte Perriand and Pierre Jeanneret in 1938.
Created to scale by Cassina in 2012 thanks to the study of original sketches and documents, the project has enabled people to discover a visionary structure that would have otherwise remained unknown.
Now, the Cassina employees can enter the Refuge Tonneau to enjoy a coffee during their break. Inside Charlotte Perriand, a great lover of the mountains, foresaw a place for everything, facilitating the gestures that create a bond between man and furniture in confined spaces.
The history of the carpentry workshop portrayed in the images of renowned photographer Armin Linke.
The new “Galleria” area of the HQ in Meda has been inaugurated with a photographic exhibit by Armin Linke focused on the works of the Cassina carpentry workshop accompanied by archive pieces of the Superleggera chair and works developed together with Gio Ponti. The exhibition, open to employees, clients and visitors, will be the first of a series of exhibits to highlight and give value to the company’s heritage and MedaMade know-how.
The transformation of the casa-bottega, a place full of memories, meetings, experimentation and ideas.
The Cassina HQ was not only the fulcrum of the production of the company’s first industrialised models, marking a revolutionary shift from handcraftsmanship to serial production, but also the private home of the Cassina family: the typical casa-bottega (home-workshop) of the Brianza area.
Among the many stories told, employees still recall Umberto Cassina’s wife hanging out the washing on the stairs that today lead to the management offices, or Cesare Cassina throwing Gio Ponti’s 699 Superleggera chair from the first floor of the same building into the courtyard to test the resistance of its frame.
The transformations of the site don’t end here. Cassina will continue to develop its headquarters with a series of projects including the renovation of its offices and the installation of the new In-Store Philosophy 3 coordinated image in the Meda Showroom.
“In the year of our 90th anniversary, I continue to say that from the history of things comes the shape of time. Therefore everything we do must take this into account, starting from our much loved headquarters.” Gianluca Armento, Managing Director.
“I believe that the key word in this historical and cultural time is, above all, ‘consistency’. This translates in project precision, intellectual honesty and a vision towards the future." Patricia Urquiola, Art Director.