12. 05. 2015
Cool Since 1974 Maralunga, The iconic sofa by Vico Magistretti
Cassina continues to celebrate one of the most famous sofas of our times: the Maralunga. A journey that traces the making of a legend, from its creation in the seventies through to today’s fresh new edition, the Maralunga 40 sofa, with a removable fabric upholstery.
The seventies: enlightening intuition
While ABBA were busy winning the Eurovision Song Contest singing Waterloo and Ern Rubik was inventing the twists and turns of the world's most famous cube, Vico Magistretti was completing one of his most renowned models, acclaimed winner of a Compasso d’Oro award. The anecdote tells of how Cesare Cassina punched a prototype of Maralunga with his clenched fist when it was shown to him by the Milanese architect, as the piece failed to completely meet his demand for extreme comfort. The consequent break of the poor sofa back was just the enlightenment Magistretti needed: the clumsy movement showed him the intuitive criterion needed to make this traditional element more innovative and he commented, “right, great, it looks perfect to me like that”.
The magic of movement, innovation and comfort
The Maralunga sofa immediately made its mark as an article with great strength and impact on the international market. The concealed innovation in the way its headrest could be moved to give a low or high back - developed from a simple bike chain - its reassuring appearance and the extreme simplicity of its soft padding, fully summarise the salient characteristics of this design.
“My intention with Maralunga”, said Vico Magistretti, “was to design an object that represented a whole range of interior architecture with a familiar feel. Somewhere warm, comfortable and cosy, where one can feel totally at ease in the new-found embrace of those old, comfy, protective reading armchairs pulled up to a fireplace or window. Two positions, two possible uses, two different ways to create your own personal space inside a room”.