PRESS RELEASE: 8th November 2012 Cassina launches a new showroom designed by Piero Lissoni in London
The leading Italian design and lifestyle brand confirms its authentic soul for pioneering design and opens its first UK showroom on November 8th 2012 in the heart of the Brompton Design District, London. The showroom, designed by architect Piero Lissoni, aims to become a meeting place and must-visit destination for all those interested in exceptional and authentic contemporary design.
Cassina Showroom – Ground floor
The Cassina Showroom
“The showroom is really beautiful -comments the architect Piero Lissoni -a perfect London interior, without antics or puns and most of all very cosmopolitan”.
The Piero Lissoni designed showroom is set in an historic listed building, presenting London with a striking, emotive destination to experience the influential and exciting designs that Cassina holds in its I Maestri and I Contemporanei Collections. Lissoni’s vision for the Cassina showroom is to strip back and reveal the concealed architectural overlaps created over the years; adding a new surface that emulates the deep grey tones of London city’s architectural skyline.
The industrial soul of the brand is reflected in the interior; descending from the ceiling lamps by Franco Albini hang from crimson-red fabric cables above a prominent dyed grey, solid oak staircase that unites the two floors. Authentically exposed original brickwork is painted in a warm grey tone, and striking lighting, reminiscent of post-industrial factories, enhance the dyed grey oak flooring in the basement and the beauty of the matt cement of the ground floor. A large aviary-style wire cage at the entrance of the showroom acts as a design studio for meeting clients and is also adaptable as an exhibition space.
Miloe – Piero Lissoni – Cassina I Contemporanei Collection
"It is Cassina’s priority to open a dedicated showroom in London, a hugely important design centre for the European market. The space beautifully presents the Cassina collections to a UK audience that appreciates the design credentials, authenticity, quality and aesthetics that the brand represents."
Gianluca Armento – Cassina Brand Director.
Established in 1927 in Northern Italy, Cassina has been designing the future for eighty-five years. Particularly in the 1950s, the company launched industrial design in Italy, seeking to encourage and pave the way for architects and designers to envision fresh designs and translate their inspirations into reality through experimentation, research and innovation – providing the foundations for which the company is still based on today. Since then, Cassina has confirmed its authentic, creative and intellectual design prowess by consistently working side-by-side with the most talented individuals from both the 20and 21centuries, including architects and designers with quite diverse sensibilities, styles and creative spirits, including Le Corbusier, Charlotte Perriand, Pierre Jeanneret, Franco Albini, Charles Rennie Mackintosh, Gio Ponti, Vico Magistretti, Philippe Starck and Gaetano Pesce.
Cassina Website: www.cassina.com – www.lccollection.cassina.com
Cassina Facebook: www.facebook.com/CassinaOfficialPage Cassina Youtube Channel: http://www.youtube.com/user/cassinachannel/videos
Notes to Editor
About Piero Lissoni:
Piero Lissoni (1956) is an architect, designer and art director. His studio Lissoni Associati opened in 1986 and has since collaborated with some of the best Italian and international companies – the work of the studio embraces architecture, graphics and industrial design, with projects ranging from furniture, accessories, kitchens, bathroom and lighting fixtures to corporate identity, advertising, catalogues and packaging. Interior design projects include hotels, showrooms, trade stands, private residences, shops and yachts. (www.lissoniassociati.com).
About Brompton Design District:
The Brompton Design District, initiated by South Kensington Estates and local partners, was launched in 2007 to increase the presence of new design in an area renowned for its historic links with art, design, and education since the founding of the Victoria and Albert Museum and the Royal College of Art 150 years ago. Stretching from the Serpentine Gallery and the Royal College of Art to Brompton Cross, the district has been recognised as a dynamic hub for design in London, showcasing rising stars of new design alongside established European names. (www.bromptondesigndistrict.com).
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