Karl Lagerfeld photographie CassinaIn an international premier, the Cassina showroom in Paris transforms into an art gallery and presents the authentic photographic tableaux by Karl Lagerfeld “gigantic portraits” of the Cassina furniture.Paris, 31 January 2013. In a completely empty space large photographs offer a fresh eye and a totally new perception of some of Cassina’s furniture, the most representative of contemporary design, in a scenography where the object becomes an icon.A sensational interpretation of the Cassina collectionsPlaced vertically on the floor, sometimes polyptych, the surprising dimensions of Karl Lagerfeld’s works, which vary between 105cm by 210cm and 150cm by 300cm, are enriched by an incredible plastic and chromatic effect.The production has been assigned to Gerhard Steidl, as has the arrangement of the pictures and the scenography. The works, printed using the technique Lambda C on Kodak Silver Paper sealed in acrylic, are unique and certified by the artist.A novel artistic project to share on social networksKarl Lagerfeld has never before collaborated with a furniture brand for a photographic project. A great lover of design and one of the most influential esthetes of our times, he approaches the theme thanks to the artistic project assigned by Cassina, letting his favourite objects parade in front of the lense as he reveals all.“I had never ‘worked’ on this kind of project. To visually reinterpret examples of perfect design is completely new for me, and therefore stimulating, exciting even.I am also a fan of the Cassina ‘productions’ and for years I own many of the photographed pieces, often more than one. My first ‘order’ was the famous chaise-longue by Le Corbusier, Pierre Jeanneret and Charlotte Perriand in the 60’s…” Karl LagerfeldCassina shares the backstage of this exceptional photo shoot and Karl Lagerfeld’s passion for the Cassina collections in a video to watch and share on the web site www.cassina.com/KL.The choice of an enthusiast, the eye of an artistFrom the LC2 armchair by Le Corbusier, Pierre Jeanneret and Charlotte Perriand to the Auckland armchair by Jean-Marie Massaud, Karl Lagerfeld recounts a brief history of design with the furniture that is part of his own personal collection. Upside down, in conversation, a detail, together or in all their glory, the pieces, familiar because iconic, appear in graphic compositions that make them unusual and mysterious. Without betraying their identity, Karl Lagerfeld seems to extract a sort of humanity from their form.Next step: Cassina entrusts the keys of its historical showroom to Karl Lagerfeld during the Salone del MobileParis marks the first step of a series of cultural activities for 2013 with the opening of this eagerly awaited exhibition.The next step of this artistic collaboration will be just as spectacular as Cassina has invited Karl Lagerfeld to create a scenography that will animate its historical showroom in via Durini during the Salone del Mobile in Milan, the most important event for the design sector.With a combination of photographs and furniture scenography, the fashion icon will once again surprise design aficionados with his original vision of the brand.Karl Lagerfeld as a photographerKarl Lagerfeld debuted as a photographer in 1987. He received the Gordon Parks Foundation Award in 2011, the Lucky Strike Design Award from the Raymond Loewy Foundation, the cultural prize from the German Photographic Society, and the ICP Trustees Award at the International Center of Photography’s Infinity Awards in 2007. Not only has he produced a number of photographic books and curated numerous exhibitions, he has also been invited to be guest editor at Wallpaper and AD France among many other magazines.Gerhard SteidlGerhard Steidl opened his print studio at only 17 years old. In 1972 he founded the publishing house that two years later published the works of the future Nobel Prize winner Günter Grass.In a short period of time he became a reference for photographic books. Robert Adams, David Bailey, Robert Frank, Nan Goldin, Karl Lagerfeld, David Lynch, Guido Mocafico, Lou Reed, Bettina Rheims, Paolo Roversi, Richard Serra, Juergen Teller, Massimo Vitali have all entrusted their works to his publishing house, one of the few that still remains independent and that manages all stages of production from its headquarters in Göttingen.About CassinaEstablished in 1927 in Northern Italy, Cassina has been designing the future for eighty-five years. Particularly in the 1950s, the company launched industrial design in Italy seeking to encourage and pave the way for architects and designers to envision fresh designs and translate their inspirations into reality through experimentation, research and innovation – providing the foundations for which the company is still based on today. Since then, Cassina has confirmed its authentic, creative and intellectual design prowess by consistently working side-by-side with the most talented individuals from both the 20th and 21st centuries, including architects and designers with quite diverse sensibilities, styles and creative spirits, including Le Corbusier, Charlotte Perriand, Pierre Jeanneret, Franco Albini, Charles Rennie Mackintosh, Gio Ponti, Vico Magistretti, Philippe Starck and Gaetano Pesce.
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