Karl Lagerfeld unveils the scenographyOversized prints of his exclusive photography on show at the Cassina showroomThe Cassina showroom in Milan opens its doors to the creativity of the fashion icon Karl Lagerfeld during the Salone del Mobile and hosts a special installation which will be on show to the public until the 31st May 2013.Signature black and white contrasts of design icons.On entering the showroom a sculpture of the iconic 699 Superleggera chairs by Gio Ponti for Cassina welcomes the visitor and offers a preview of the panoramic shot of the black and white lacquered masterpieces on show in the ‘Sala delle Colonne’. This impressive area of the showroom is characterised by tall columns where a selection of the photographs, of strictly black and white pieces, offer a totally new perception of the iconic furniture designed by the great architects of the 20th and 21st centuries.Breathtaking landscapes of Cassina furniture recount an emotional story.Abstract views of contrasting black and white furniture remove any preconceptions and offer a fresh interpretation in the discovery of new sensations. The Aspen sofas by Jean-Marie Massaud are captured like rolling hills which aesthetically meet in symmetric harmony, and the detail of his intertwined Auckland armchairs in a poetic embrace, is unusual and yet heart-warming.Without betraying the designs’ identity, Karl Lagerfeld seems to extract a sort of humanity from their form and creates emotion, even irony in the Ying and Yang composition of the Tre Pezzi Wool armchairs by Franco Albini.Presiding the area is one large print, the only photograph exhibited without the black and white contrast, of the wooden LC14 Tabouret by Le Corbusier. An important declaration of Cassina’s history in carpentry workmanship, they stand out like a Manhattan skyline, imposing but reassuring. The sensation flows out of the photograph and can be seen in an installation of 40 LC14 Tabourets arranged in such a way that one remembers that design can become art, and a means to view art: here the visitor can sit down and take in the effect of the scenography.The oversized prints, produced by Gerhard Steidl, stand out for their chromatic effect created thanks to the Lambda C on Kodak Silver Paper sealed in acrylic printing technique.Karl Lagerfeld: an influential esthete of contemporary design.This is the first time that Karl Lagerfeld has chosen to carry out a photographic project for a furniture brand. A connoisseur of contemporary design and modern architecture the union with Cassina was a natural evolution of his passion for beautiful and timeless furniture.“I am a fan of the Cassina ‘productions’ and for years I own many of the photographed pieces, often more than one. My first ‘order’ was the famous chaise-longue by Le Corbusier, Pierre Jeanneret and Charlotte Perriand in the 60’s…” Karl LagerfeldFollow Karl Lagerfeld’s passion backstage.Cassina shares a glimpse of this exceptional photo shoot with a new and longer backstage video to watch and share on the dedicated page of the web site www.cassina.com/KL.Karl Lagerfeld as a photographerKarl Lagerfeld debuted as a photographer in 1987. He received the Gordon Parks Foundation Award in 2011, the Lucky Strike Design Award from the Raymond Loewy Foundation, the cultural prize from the German Photographic Society, and the ICP Trustees Award at the International Center of Photography’s Infinity Awards in 2007. Not only has he produced a number of photographic books and curated numerous exhibitions, he has also been invited to be guest editor at Wallpaper and AD France among many other magazines.Gerhard SteidlGerhard Steidl opened his print studio at only 17 years old. In 1972 he founded the publishing house that two years later published the works of the future Nobel Prize winner Günter Grass.In a short period of time he became a reference for photographic books. Robert Adams, David Bailey, Robert Frank, Nan Goldin, Karl Lagerfeld, David Lynch, Guido Mocafico, Lou Reed, Bettina Rheims, Paolo Roversi, Richard Serra, Juergen Teller, Massimo Vitali have all entrusted their works to his publishing house, one of the few that still remains independent and that manages all stages of production from its headquarters in Göttingen.About CassinaEstablished in 1927 in Northern Italy, Cassina has been designing the future for eighty-five years.Particularly in the 1950s, the company launched industrial design in Italy seeking to encourage and pave the way for architects and designers to envision fresh designs and translate their inspirations into reality through experimentation, research and innovation – providing the foundations for which the company is still based on today. Since then, Cassina has confirmed its authentic, creative and intellectual design prowess by consistently working side-by-side with the most talented individuals from both the 20th and 21st centuries, including architects and designers with quite diverse sensibilities, styles and creative spirits, including Le Corbusier, Charlotte Perriand, Pierre Jeanneret, Franco Albini, Charles Rennie Mackintosh, Gio Ponti, Vico Magistretti, Philippe Starck and Gaetano Pesce.
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