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8. 06. 2015
Mario Bellini tours the U.S.
A Passion Called ‘Project’: an authentic account where design meets architecture
New York, NY, June 2015: The Italian architect Mario Bellini will tour multiple U.S. cities to speak
about his longstanding relationship with Cassina and the international projects which have made him one
of the most influential architects of our time.
Design events to celebrate new additions to a modern classic, the
Bellini continues his partnership with Cassina this year with the iconic Cab collection which had its debut
at the Saloné del Mobile in Milan in April 2015 and will serve as the focal point of the U.S. tour this June.
Following a lecture on
June 9th at Cassina’s New York Showroom
on Wooster Street, Bellini will tour
Cassina showroom in Miami (10th June), the Scott & Cooner store in Dallas (11th June)
DIVA showroom in Los Angeles (16th June), Arkitektura in San Francisco (17th June)
Vancouver (18th June)
, to welcome design enthusiasts and industry insiders to celebrate the success of
this 50-year collaboration with Cassina.
More than 500,000 iconic Cab chairs produced to date, a legend in design history
One of Bellini’s most recognizable pieces, and a Cassina best-seller with over 500,000 pieces produced to
date, is the
chair designed in 1977. The Cab is conceived as an extension of the human body and
through this harmonious relationship the chair is - according to Bellini - one of the pieces of furniture
most deeply rooted in our collective memory.
craftsmanship expertise is evidenced in the workmanship of the saddle leather
like a glove over the chair’s metal skeleton, and is defined with a zipper that runs around the profile of its
legs. The structural and organic design of this piece has withstood the test of time and continues to be the
subject of many imitations. The
chair has been reintroduced this year in an extended palette of hues
making the collection more youthful and versatile for any space.
In addition to presenting the
chair in a wide selection of hues, Cassina will also launch, in the U.S.,
two new additions to the collection, the
bed and the
armchair, both of which
adhere to the sinuous and tailored lines that characterize the
Experimentation and innovation: a record for the most awards received in the design world
Bellini started collaborating with Cassina at a young age after a short design apprenticeship with “La
Rinascente”, the prestigious Milanese department store. His first meeting with Cesare Cassina, where he
proposed a table for which he had already won his first of eight Compasso d’Oro prizes, led to a strong
relationship which can today be identified in a variety of innovative projects.
The experimental work carried out by Mario Bellini with Cassina in the 60’s and 70’s created some
original and ground-breaking designs.
Research of new materials and structural technology
pieces like the timeless Break chair, conceived thanks to the application of a new type of polyurethane
Mario Bellini’s passion and affinity for structural design can be particularly recognized in the tables
designed for Cassina over the years (
La Rotonda, La Basilica and Pantheon
) which further highlight the
close relationship between furniture design and architecture. Made up of columns, pilasters and crossed
beams, these complex masterpieces also enhance Cassina’s long heritage mastery in working with wood.
About Mario Bellini
Mario Bellini is internationally renowned as an architect and designer. He has received the Compasso
d’Oro Award eight times, and other prestigious architecture awards including the Medaglia d’oro awarded
by the President of the Italian Republic for his contribution to furthering design and architecture in the
world (2004) and the Ambrogino d’oro for civic merit awarded by the City of Milan (2011). He has given
talks in many of the world’s great cultural centers and was the editor of the magazine Domus from 1985
to 1991. He has 25 of his works in the permanent design collection of the New York Museum of Modern
Art, which dedicated a personal retrospective to him in 1987. He has held countless art, design and
architecture exhibitions over the years, both in Italy and abroad.
Since the 1980’s, dedicating himself almost entirely to architecture, the manifold projects he has designed
include the Portello Trade Fair district in Milan, the Villa Erba Exhibition Centre in Cernobbio (Como),
the Tokyo Design Centre in Japan, the Natuzzi America Headquarters in the United States, the Essen
Expo Centre in Germany, the National Gallery of Victoria in Melbourne, the headquarters of the
Deutsche Bank in Frankfurt, the Verona Forum complex, the City History Museum in Bologna, the
Department of Islamic Art at the Louvre in Paris, and the new Milan Convention Centre, the largest in
Europe. Projects currently underway include the refurbishing works on the Brera Pinacoteca in Milan,
while others nearing completion include the Erzelli Science and Technology Park in Genoa and the Civic
Marble’s Square in Carrara. He has various projects at the design stage, which include the “New Eco-
City” of Zhenjiang in China and a large Residential, Cultural and Sports Complex in Qatar.
Cassina, founded in 1927, launched industrial design in Italy during the 50’s. The company was
pioneering in the way it showed a striking inclination for research and innovation, working side by side
with important architects and designers with differing backgrounds and encouraging them to envision
fresh designs, a characteristic that still distinguishes the company today. Cassina’s identity lies in an
innovative fusion that closely links technological skill with traditional craftsmanship. In 1964 the
I Maestri Collection
began with the acquisition of the exclusive worldwide rights to produce four models
designed by Le Corbusier (who was living at the time) together with Pierre Jeanneret and Charlotte
Perriand. Over the following years this collection has exclusively brought together some of the most
iconic furniture by the great architects of modern classics working in close collaboration with the heirs
and official foundations (Gerrit T. Rietveld, Charles R. Mackintosh, E. Gunnar Asplund, Frank Lloyd
Wright, Charlotte Perriand and Franco Albini). Today many important Italian and international designers
and architects collaborate for the
Cassina I Contemporanei Collection
including: Mario Bellini, Rodolfo
Dordoni, Piero Lissoni, Vico Magistretti, Luca Nichetto, Gaetano Pesce, Gio Ponti and Philippe Starck.
This transversal culture of absolute quality defines the uniqueness of each Cassina piece. In June 2013
Cassina acquired Simon, the historical Italian furniture design brand founded by Dino Gavina and Maria
Simoncini: two pioneering companies united today by an experimental approach and the expression of the
relationship between culture and production.
, inserted in the
, brings together renowned names such as Carlo Scarpa, Marcel Breuer and
News & Press
Mario Bellini tours the U.S. A Passion Called ‘Project’: an authentic account where design meets architecture
Sofas and armchairs
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