Salone del Mobile - Authentic by Design

Design Village, via Solari 35

The gesture of the designer, their hand, a sketch, an idea. The authenticity of a project is an ever
innovative process of thought, insight and research, which Cassina identifies and values starting from the
original creative heart, combining its qualitative excellence with its consolidated workmanship
Cassina deliberately seeks authenticity in every project. This perspective is the starting point for the 2012
collection: a series of projects that express a way of thinking and living authentic design, where each
element is always substantive and consistent.

This year, Piero Lissoni interprets the post-industrial space of the Arnaldo Pomodoro Foundation with a
layout that has been imagined as a container filled by a sky of light. 360 lamps by Franco Albini hang
from crimson-red, fabric cables, they fall down and tower above visitors, embracing them, changing their
perceptions of the area. Small forest havens and steel and pressed glass screens separate the various
living environments slowly unveiling the new collection.

The long established collaboration with Piero Lissoni continues this year with the Miloe sofa.
Reassuring, harmonious, comfortable. Conceived as a landscape, a skyline freely modelled
to one’s desires, this sofa has a large range of configurations that can be enriched with a
selection of soft cushions of various sizes.

La Mise, Torei
For Cassina, enhancing the coherence and strength of a project also means cultivating new partnerships
with talented designers on the contemporary scene, such as Luca Nichetto. La Mise is an embrace, a
sofa with a wraparound design, tailored-made and decorative
to give a new expression to Cassina’s
culture of working with fabrics.
The Torei tables, with their light oriental-style architecture, complete Nichetto’s offerings.

Cassina’s research for authenticity through culture and history stays very much in the foreground. A
process that goes back to the origins to rediscover modern design projects, extracting them from the
archives and making them known to everyone.
Nuage, a family of bookshelves and cupboards designed by Charlotte Perriand in the 1950s, offers the
opportunity to grasp the birth of one of the earliest and most effective examples of modular design. A
play of coloured geometries where functionality meets aesthetics.

LC2 Villa Church, LC4 Villa Church
Cassina has taken another exciting journey back in time with its careful study of experimental
prototypes, the earliest versions of the LC4 chaise-longue and the LC2 armchair. Le Corbusier, Pierre
Jeanneret and Charlotte Perriand
designed the versatile and colourful models in 1928 for the interior
of the Villa Church Pavilion.
The intuition of these great architects still lives on in all its authenticity thanks to a faithful philological
reconstruction carried out in total accord with the Le Corbusier Foundation and Pernette Perriand-
Barsac, daughter and sole heir of Charlotte Perriand.

Tonneau Refuge
The same is true for the first and complete reconstruction of the Refuge Tonneau, a futuristic space
shuttle-mountain shelter designed by Charlotte Perriand and Pierre Jeanneret in 1938. Thanks to
Cassina’s reconstruction, the inside of the refuge is open to the public for the first time. An invitation by
Cassina to contemplate the skill in furnishing minimal spaces and to witness at first hand the visionary
intuition of these two architects.

Cassina Authentic Icons in the Milan showroom at Via Durini 16
Cassina's historic Milan showroom is host to the Cassina Authentic Icons exhibition. 12 stories, 12
designers, 12 icons, which tell the story of the evolution of contemporary design.
Franco Albini,
Mario Bellini, Toshiyuki Kita, Le Corbusier–Pierre Jeanneret-Charlotte Perriand, Charles Rennie
Mackintosh, Vico Magistretti, Gaetano Pesce, Gio Ponti, Gerrit T. Rietveld, and Frank Lloyd Wright: a
selection of the company’s milestones in an authentic representation of culture and industry,
research and innovation, craftsmanship and design. Each piece is exhibited in its own wooden crate to
emphasise the concept of ‘cultural industry’ that best represents the true soul of Cassina.