14. 04. 2015
The windows of the Cassina Showroom in Milan transform into a spectacular stage in movement for the LC50 Project competition, promoted by Cassina and Interni. Inside an exhibit of all the participating projects.
The LC50 Project competition, inspired by the work of Le Corbusier
Cassina, the only authorised company to produce the furniture by Le Corbusier, Pierre Jeanneret and Charlotte Perriand, and INTERNI, the interiors and contemporary design magazine headed by Gilda Bojardi, present the “LC50 Interni Project”.
The selected group of 43 Milanese architecture firms who participated in the competition, supported by the Le Corbusier Foundation, were faced with the challenge of designing the windows of the Cassina Showroom in Milan with furniture from the LC Collection, inspired by the definition that Le Corbusier gave to the home as a machine à habiter, organized and functional.
The winning project by Studio Calvi & Brambilla: four kinetic installations for the entire window
The winning project, by the architects Fabio Calvi (1969) and Paolo Brambilla (1973) who share their Milanese firm since 2006, was chosen for “its contemporary and poetic interpretation of the product which highlights Cassina’s constructive capacity and the fundamental principles of the Modern Movement” according to the verdict of the panel chaired by the architect Mario Bellini.
For the FuoriSalone (14/19 April 2015) their creativity transforms the windows of the Milanese showroom (via Durini, 16) into a stage in motion with four metaphoric installations of Le Corbusier’s pioneering idea of the concept of living.
Inside the store an exhibition has been organised to bring together the projects of the architects involved which all demonstrate an extremely high qualitative and creative content.
1965-2015: a golden anniversary for Italian manufacture
2015 is an important year: to commemorate the 50th anniversary since Le Corbusier passed away (27 August, 1965) and, at the same time, to celebrate the birth of one of the most significant collections of contemporary design, the LC Collection produced by Cassina.
In 1964, when Le Corbusier and the co-authors were still alive, Cassina signed the contract to produce the first 4 models by Le Corbusier, Jeanneret and Perriand on an industrial scale, employing a philological process which marked the very beginning of the Cassina I Maestri Collection. By choosing Cassina, Le Corbusier demonstrated international recognition of the Italian company’s industrial ability.