"This Will Be The Space" Cassina Reveals New Products in its Evolving London Showroom During the London Design Festival 2018

For the London Design Festival 2018, Cassina reveals at its London showroom in Brompton Road new pieces from the 2018 Collection first previewed during the Milan Design Week in April.

An evolving space, the showroom will be undergoing later in the year a refurbishment and extension in-line with Art Director Patricia Urquiola’s concept ‘In-Store Philosophy 3’, a move towards welcoming living zones defined by texture, colour and materials.

The 2018 Collection includes a sofa from Patricia Urquiola, new works from Michael Anastassiades as part of his first collaboration with Cassina, and a range of reissues for the Cassina I Maestri Collection.

‘The Issue of Reissues’. With a continued rise of archive reissues, a talk with Patricia Urquiola during the London Design Festival explores how this growing trend is a fundamental part of Cassina’s DNA. In 1964, while Le Corbusier and the co-authors were still alive, Cassina signed the contract to start producing the first four models by Le Corbusier, Pierre Jeanneret and Charlotte Perriand, employing a philological process which marked the very beginning of the Cassina I Maestri Collection.

In over 50 years, Cassina has brought together authentic and attentive reissues of iconic designs by the greatest 20th Century architects including Frank Lloyd Wright, Gerrit T. Rietveld and Charles Rennie Mackintosh, working in close collaboration with the authors’ heirs and official foundations.