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"BE RADICAL" FOR THE RETURN OF DESIGNER'S DAYS IN PARIS.
For the return of Designer's Days 2023, from the 14th to the 17th of June, Cassina's most renowned models are dressed in fabric inspired by abstract art in an original and striking setting. The Cassina Store Paris Rive Gauche becomes the canvas of a colourful and dynamic painting, depicted on a fabric created especially for the event. To accentuate the vibrant motif, the pattern runs across the surfaces of the store, subtly revealing the words "BE RADICAL" on the store’s columns that frame the scene. An explosion of colour covers the white fabric that dresses the Capitol Complex Armchair part of the Hommage à Pierre Jeanneret collection, the Maralunga sofa by Vico Magistretti, the Leggera chair cushion by Gio Ponti, the Utrecht armchair by Gerrit T. Rietveld and Soriana by Afra & Tobia Scarpa.
Cassina has always been committed to promoting artistic projects and cultural initiatives, a vocation that finds its maximum expression in its historic space located on boulevard Saint-Germain.