The Cassina showroom, an authentic innovative space in via Durini, Milan, has been a place of ideas, innovation and a meeting point for the world of contemporary design since 1968.
Over the course of time renowned designers such as Mario Bellini, Vico Magistretti and Achille Castiglioni have interpreted the showroom. Today, in the suggestive interpretation of the architect Piero Lissoni, culture and industry alternate continuously. Industrial neon lights illuminate numerous domestic scenes, which dialogue in a fluid, bright environment, in the tones of neutral shades of grey and white. Fragments of exposed walls reveal original brick work in an irregular texture covered by a simple coat of paint. Pleasant material sensations, in search of authenticity that goes deep beyond the surface.
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Fifty years after it first opened, the Cassina Milan Showroom has been extended and remodelled with a new idiom to better define the scenography of our interiors. The project is by Patricia...