Cassina and Lancia, two brands of excellence, join forces

An extraordinary joint project by two symbols of Italian excellence. The new LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the product of two companies bound by shared values – a commitment to research and innovation, respect for their own past, tradition, and the environment.It has an all-electric engine and, in tribute to the year Lancia was founded, production was limited to 1906 numbered, certified vehicles. The automobile fully reflects Cassina’s commitment to an increasingly sustainable future.

Beyond automotive design

The model’s sleek, modern lines make a powerful design statement, starting with the interior that transcends the canons of conventional automotive design, thanks to the integration of atypical elements that showcase the Meda-based company’s artisan excellence.A tray table, the first in an automobile, bears the Cassina logo, along with the embossed ‘1 of 1906’ serial number on the blue saddle-leather tray top.

Maralunga - star of the ad campaign

The new LANCIA YPSILON EDIZIONE LIMITATA CASSINA is envisioned as an experience of sophisticated interior home decor. At home or on board, there is no difference in style and comfort. The car becomes an elegant living room, as emphasized in the campaign images that portray the Maralunga sofa – by Vico Magistretti from the Cassina iMaestri Collection – a half-century of inspiration for homes everywhere, an absolute design icon, a time-traveller untouched by fleeting fashions.

Functionality and elegance in every detail

The new LANCIA YPSILON EDIZIONE LIMITATA CASSINA reflects the utmost attention accorded every detail, from the selection of materials to the use of the distinctive blue that unfolds along the vehicle’s interior and exterior, reminiscent of the world of Lancia. The seats are wrapped in soft blue recycled velvet with a ‘Cannelloni’ motif. The same colour blue is found in the door-panel inserts and on the dashboard. The exterior is also distinguished by the Lancia Blue that blends seamlessly with the dark diamond-cut alloy wheels, creating a refined, uniform, chrome-free, visual effect.