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Designed by the visionary of contemporary culture Virgil Abloh, Modular Imagination is now available on Cassina’s e-commerce platform (in Italy, France, Germany, Austria and Benelux), at Cassina showrooms and at a selection of the most renowned and exclusive fashion and design concept stores, both on and offline, throughout the world.

 

 

A pouf, a bench, or a table, these articulated compositions are displayed in characteristic installations, distinguished by the colour orange, the leitmotif of this extraordinary project, together with the distinctive 'Cassina-Abloh' round logo.

 

 

Virgil Abloh worked side by side with Cassina to envision this unique object that both questions and develops the design implications of modularity. Rooted within the elementary creative process of play, Modular Imagination is an open invitation to participate in configurating space and building new worlds.

 

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Photo credits: Sun Shi