During the Frieze international art fair, Cassina opens a new store in collaboration with SpaceLogic.

With a 350 m² surface, this new space is located in the Samcheong district where renowned galleries and museums meet the capital’s traditional architecture. A destination closely connected to Cassina thanks to its affinity with culture and its cross-cultural approach in diverse sectors, from art to fashion.

This opening is part of a larger strategy targeting South Korea in 2023, with three openings with local partners in Gwangju, Seoul, and Busan, and continues the brand’s expansion launched earlier this year with the new Cassina Store Dubai, followed by the opening of the brand's largest store in Los Angeles and a space at Harrods in London.