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A NEW LOOK FOR THE CASSINA STORE TOKYO AOYAMA
On the 21st of October, the Cassina Store Tokyo Aoyama reopens with a new look. In the capital of the country of the Rising Sun, the renovated interiors have been unveiled to reflect the brand's visual language represented by "The Cassina Perspective".
The two renewed floors present welcoming and eclectic home environments with products designed by the most renowned international designers together with the great Modern icons. These unique atmospheres recount twelve decades of design in an evocative context warmed by a colour palette that ranges from petroleum green to terracotta and burgundy.
On the ground floor, the embracing volumes of the Sengu Bold sofa brighten up the space, highlighting Patricia Urquiola's unmistakable style, while the iconic Maralunga 50 sofa, an exclusive edition available for a limited time only by the new maestro Vico Magistretti, illuminates the room in red and dialogues with Mikal Harrsen's functional Ghost Wall system. Continuing up to the first floor, the Esosoft system, characterised by the timeless design of its author Antonio Citterio, is one of the main protagonists of the installation.
For the 50th anniversary of the Cassina iMaestri Collection, the store also hosts a special pop-up display dedicated to a selection of models by the trio Le Corbusier, Pierre Jeanneret and Charlotte Perriand, in an invitation to discover the new book about this emblematic universe.
This renovation represents a significant chapter in the brand's consolidation in Japan where it has been present with Cassina ixc. for over 30 years.